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Andrew Bowden IT blog


What You’re Not Doing To Promote Your Content, But Should

Most content managers understand the basics to growing their web traffic. They create solid content, optimize it for search, promote it via social media, and rely on email marketing. Good for them.


But as the internet gets vaster and smarter, and consumer habits evolve faster than ever before, doing the basics is never enough. The internet is moving so fast that we aren’t even in front of it, anymore. It’s taken over – we have no idea where it’s going. Today, if you use the bare minimum of effort to promote yourself, you’ll get left in the dust. 

You can work tirelessly 24/7 for the rest of your life, but face it – the internet is faster and smarter than you are. Don’t feel bad, you’re not alone. But you need help. Because almost always, good content is not enough to start brining in traffic that can generate revenue, or create any buzz whatsoever. 

This is where content promotion services come in. They do what you can’t be expected to do.  They have huge networks and are able to spread content like wildfire, growing traffic to some sites by unbelievably high numbers. Can you even fathom what it’d be like to see a 200% increase? It happens. 

Almost more unbelievably than the sky-high numbers is the fact that these services can be free. LinkWithin makes sure your content never goes to waste, and implants it into your site as related material. It takes a minute to sign up, which means you could have done it (once or twice) while you were reading this article. 

nRelate is a plug-in that allows you to share content between your network of sites or from other sites you love so the page views increases naturally. 

With Taboola , which specializes in video content, publishers recirculate their own traffic by generating personalized on-site content recommendations. Smart, huh? They have 180 million uniques a month and nearly a billion recommendations every day. 

MGID is the largest audience development platform in the world and unites thousands of websites. They research your site to see which content needs to be promoted and where, and they’ll do the complicated stuff while you sit back and relax and watch your traffic (and revenue) grow. For free.

There are a huge number of content promotion services, which makes sense. The demand is there. You have a lot of options, and since they all are unique, you will be able to find one that matches your budget, your content, and your goals in general. 

Happy hunting.